Search results

The purpose of this paper is to examine the evolution of marketing’s philosophical conversation over the past 120 years, focusing on the emergent meaning of the notion that marketing should become more “scientific”.

This paper focuses on the US academic marketing literature, primarily journal articles and books published in the first half of the 20th century.

The Aristotelian distinction between techné, epistemé and phronesis provides a rich basis for framing philosophical discussion in marketing, and should supplant the art-science debate and Anderson’s distinction between science₁ and science₂. Prior to 1959, the marketing journals provided a forum for phronesis, though this diminished as the academic marketing community largely abandoned the inductive, contextual approach in favour of a deductive, “scientific” methodology. The Ford Foundation played an important role in effecting this change.

The paper highlights the importance of forums where practitioners can reflect on the ethical and social implications of their practices and then work to enhance these practices for the greater social good.

Questions the value of distinctions between marketing theorists and practitioners and the consequential focus of marketing journals.

Advances the concept of phronesis in the marketing literature and distinguishes it from epistemé, which has dominated academic marketing discourse over the past 60 years.

In this chapter, the authors explore the concept of actorial identity through analysing the construction of legal persons as actors, centred on the argument that there is an ontological separation between living men and women and their legal representations. The authors propose an analytical frame based in part on the games studies literature, wherein actorial identities known as ‘Avatars’ are created by performative declarations that articulate Avatars with Players (living persons). The Avatars act within a bounded ‘Matrix’ while being controlled by Players who are outside the Matrix. In applying the frame to the legal Matrix, the authors distinguish between living persons, natural persons and artificial persons, and introduce the concepts of first-order and second-order Avatars. The authors then employ the analytical frame to model the use of legal Avatars by Apple Inc. and illustrate how cryptocurrency technology enables the creation of Avatars that can transact outside legal systems. The frame also helps explain how autonomous systems could acquire actorial identity and then functionally participate in the legal Matrix.

James March's highly influential article on organisational learning underpins the studies of exploration and exploitation collected in this issue. What is less well known is that March's article, which is based on a computer simulation of collective and individual learning, reflects a real-life experiment in exploration and exploitation that he, in large part, designed and conducted when he was the new ‘boy Dean’ of the School of Social Sciences in the University of California at Irvine between 1964 and 1969. This chapter tells this story and then uses it to critique March's original model. It argues that March's model, which was probably the first simulation of an organisation learning, worked to constitute rather than model the phenomenon of organisational learning. The Irvine story is also important because it provides the context for what constitutes knowledge in organisation theory, and because it highlights the personal trauma and distress that can accompany the creative play of exploration.

Argues that the philosophical debate in marketing, led by Shelby Hunt and Paul Anderson, is no longer providing new insights and is symptomatic of the anthropocentrism of the social sciences. This anthropocentrism has had consequent implications for meta‐theoretical frameworks that describe the field and has limited the breadth of philosophical discussion in marketing. Also argues that this discussion should now move beyond the subject‐object debate and identifies writers who have variously tried to transcend the paradigm. Argues that the debate should move from epistemological to ontological and metaphysical issues and that marketing′s philosophical discussion should also be broadened to include debate on aesthetics, theology and technology.

In this introduction to the special issue we propose the main problems and issues that are addressed, namely, how the ambidextrous ideal in contemporary working life plays out at the individual level. Today, employees need to have the intellectual, social, and physical capacity, will, strength and ability to produce, execute, refine, and choose. But they also need to have the intellectual, social and physical capacity, will, strength and ability to experiment, search, and play. They need both be able to discipline themselves and “go crazy.” They need both focus and fantasy. They need to adhere to organizational norms and values, as well as challenge them. We discuss the challenges and problems that face the ambidextrous person, and why he or she cannot remain but an ideal character. At the end of this introduction, we outline the contributions of all authors who seek to explore in various ways how the ambidextrous employee comes into play in contemporary society and its human and organizational consequences.

A doctoral dissertation is a challenging undertaking requiring determination, persistence and resilience over a long time: four to six years’ study or more. These PhD “rules of the game” are intended to help students successfully navigate this challenge.

The author has assembled 100 PhD rules of the game from the author’s work over many years with masters and doctoral students. Each rule is accompanied by some further short guidance. Additional citations are included directing readers to resources embellishing the 100 PhD rules of the game.

The paper documents 100 PhD rules of the game.

There are many other PhD rules of the game not included in the author’s list of 100 PhD rules of the game.

This paper is a one-stop-shop brief introduction to the author’s 100 PhD rules of the game.

The purpose of this paper is to review the formation and evolution of the “Making Projects Critical” movement in project management research.

Retrospective and discursive paper.

Reflections on tensions and challenges faced by the MPC movement.

The paper establishes the historical trajectory of this movement and clarifies the tensions and challenges faced by MPC.